20% of donors provide 80% of contributions collected by nonprofits. However, the average yearly donor retention rate hovers around just 40%. Online conversion rates on donation pages is 17%. Events are siloed from other development efforts and organizations are looking to improve their cash cycles through monthly sustainer programs. Clearly, nonprofits have some unique challenges to overcome.
Building communications that reach the right donor, with the right message, at the right time, in the way that is most comfortable takes a lot of work.
Independent schools and educational institutions have their own challenges. Alumni participation nationwide hovers around 9%. Younger alumni and millennial parents question the need to “give back” to an annual fund when so much is already spent on tuition. With an eye on continued growth, institutions focus on capital campaigns that require a compelling case for support.
You have a built-in potential donor pool, the question is “are you getting the most out of it”?
Raising more money and increasing revenue is always top of mind for nonprofits and educational institutions. Improving your awareness and stewardship communications is important, but if your appeals are lacking, and the funds aren’t flowing, other aspects of your organization’s work will fall short of expectations.
Your appeals need to succeed in several key areas. For example, did you know that 80% of donors think it is important to know the real outcomes and impact of their donations or volunteer work?
Do your appeals and other fundraising communications come up short? See how we can help >>>>