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INSIGHTS

A weekly blog all about issues and strategies
related to fundraising. marketing, organizational
communications, and even print and direct mail.

How to Tell a Donor-Centric Story

How to Tell a Donor-Centric Story

You know there are few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But an interesting story about your mission and beneficiaries may not be enough to drive donations on its own. You need to...

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5 Things Your 2020 Year-End Appeal Needs to Include

5 Things Your 2020 Year-End Appeal Needs to Include

Let’s jump right into it. You know how important your nonprofit’s year-end appeal is during a normal year. But it became clear that this would be no ordinary year for fundraisers when the coronavirus pandemic turned the world upside down in March.   According to a CCS...

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