Donor retention is arguably one of the biggest challenges that all nonprofits face when it comes to fundraising. The top contributor to donor disenchantment is a lack of sufficient engaging communications. With so many ways to communicate—both digitally and in print—it’s difficult to determine the best outlet for your organization. How can successful organizations implement adequate campaigns and also make each touch with their donors or prospects personal without breaking the bank?
In this whitepaper you will learn:
- What drives donor loyalty
- Overlooked ways to use your data more effectively
- Techniques to be more relevant in your communications
- How donors want to hear from you
- Ways to turn simple metrics into actionable analytics