Summary: The Golden Ticket to Creating Integrated Event Communications
Event marketing has to speak to patrons, major donors, underwriting corporations, volunteers, media representatives and more. But with limited time and resources, hitting all of those marks can seem almost impossible. Any communications plan that works requires a holistic approach, meaning every phase and individual element must be created with your overall goal in mind. The Golden Ticket: A Fundraiser’s Guide to Creating Successful, Effective, Integrated Event Communications will bring you from conceptualization and planning, through implementation and into follow up in a way that keeps you on message and highly engaging.