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Acquiring new donors takes a lot of time, effort and money. But it is still one of the first strategies nonprofits turn to when looking to boost revenue. Why not make more of the donors you already have instead? According to Bloomerang, 12 percent of a nonprofit’s donor base can account for 88 percent of the money they raise. The commitment of your major donors is what really drives your fundraising potential. You can grow your list of major donors by turning your focus to upgrading and retaining mid-level donors.

Watch the video above to learn more!

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