Think you’re being more effective by switching from traditional to digital media? Especially in the 18–34-year-old demographic? Think again! Two recent studies suggest that variable print may be far more effective, even among this coveted age group. A recent study...
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Variable Data
Be Different! Send Mail!
Do you want to stand out from the crowd? Do something different? Send mail! To many, this might sound like a strange suggestion. After all, isn’t the average household inundated with mail? Isn’t all this unwanted mail why services like Catalog Choice (which allows...
Finding the Right Data is Easier Than You Think!
In order to produce a successful 1:1 printing campaign, all you have to have is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but even once you have the data, you have to figure out what to do with...
The Money-Saving Magic of Personalization
If you are a marketer, you probably share a lot in common with a magician. Your budget is continually being squeezed. Yet, you are always being asked to do more with less. What are you supposed to do? Pull results out of your hat? Personalization to the rescue! Did...
Are You Thinking About One to One Printing Too Narrowly?
Reach a wider audience with a bit of imagination. Whatever you call it — variable data printing, one to one printing, print personalization—you probably associate this marketing approach with increased response rates for direct selling. Talk to each recipient by name...
1 to 1 Personalization Keeps Print Relevant
If technogeeks have anything to say about it, Summer 2007 will go down in history. Why? It was the summer of the iPhone. If Apple, in particular, has its way, you’ll never need any other communications device again. It’s a wired, wired world. So why, then, in a survey...