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Category: Variable Data

One-to-One Printing is Green!

Did you know that one-to-one (1:1) printing is another way to “green” your print marketing? By using one-to-one printing in combination with targeting and database cleansing, you reduce the volume of pages printed and, consequently, your impact on the environment....

Preventing Customer Attrition

When we think about personalized, data-driven communications, we often think about boosting sales. Why not? It’s a highly effective use for 1:1 (personalized) printing. But there are many other uses of 1:1 printing that can boost your bottom line, too. Are you taking...

One to One Marketing is Easier Than You Think

One of the biggest misconceptions about one to one (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe...

Print’s Role in the Digital Revolution

Technology is cool. It opens up a whole new world of marketing opportunities—email blasts, pURLs, PDA pushdowns, RSS feeds, tweets. But what happens to your message when the BlackBerry battery is drained, or your format isn’t compatible with your prospect’s device?...