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Category: Variable Data

Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors Following Best Practices and GDPR Guidelines Will Keep Donor Information Safe

Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors Following Best Practices and GDPR Guidelines Will Keep Donor Information Safe

Now that we’ve covered how to get the most out of a data driven approach and reviewed some effective lead generation strategies, it’s time to tackle your nonprofit’s data security plan. Remember when I said you have more data than you think? Well, with big data comes...

Personalization Creates 30% Lift

Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30% For the past decade, the museum had been using direct mail as its primary way to solicit donations. After years of...

5 Best Practices for Success with Personalized Marketing

What determines success with a focused-personalization (also known as 1 to 1 or 1:1) campaign? Best practices! Knowing today’s best practices can make the difference between good campaign and a great one. Let’s look at five best practices for personalized marketing...

One-to-One Printing is Green!

Did you know that one-to-one (1:1) printing is another way to “green” your print marketing? By using one-to-one printing in combination with targeting and database cleansing, you reduce the volume of pages printed and, consequently, your impact on the environment....