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Category: Variable Data

Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors Following Best Practices and GDPR Guidelines Will Keep Donor Information Safe

Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors Following Best Practices and GDPR Guidelines Will Keep Donor Information Safe

Anytime an innovative technology rises to prominence, there’s a feeling out process while positive aspects are weighed against the negative. Given that online data collection is still relatively new, you could consider data security in this exploratory stage. As...

Personalization Creates 30% Lift

Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30% For the past decade, the museum had been using direct mail as its primary way to solicit donations. After years of...

5 Best Practices for Success with Personalized Marketing

What determines success with a focused-personalization (also known as 1 to 1 or 1:1) campaign? Best practices! Knowing today’s best practices can make the difference between good campaign and a great one. Let’s look at five best practices for personalized marketing...