AMP’D ARCHIVES
2015 was a great year. We launched a new website, re-launched our blog with a new focus, grew our team, and became better acquainted with social media. In doing so, we have grown our audiences and made new friends in the nonprofit sector along the way. Each year can...
Continuing on last week's theme of reflection, we're taking a look back at one of our favorite posts from this year. It's important to always be thinking about what's coming in the New Year, how we can improve our marketing and communications efforts as successful...
For years there has been a raging debate between staying with print or opting for more of a digital-only publishing platform. Digital does have staying power, but while we’ve seen e-readers, apps, and other devices come and go, print still stands the test of time. In...
Building off of last week’s post, we’re going to continue to talk about personalization. Remember, the word of the day is: relevancy. Hopefully you tried implementing some of the previous tactics in an e-mail (or two, for the ambitious!), so now we’re going to provide...
We’ve all seen documents that use more fonts per square inch than legibility (let alone aesthetics) can handle, resulting in a garish “font-o-rama.” This not only looks unprofessional, but it serves as a barrier to marketing success. Good typography equals good...
Whether you’re creating flyers, brochures, or direct mail, at some point, you’ll need to fold something. When you do, it’s easy to default to the basic half-fold or letter fold, but customers see those folds all the time. They don’t stand out. Why go vanilla? Spice it...
Designers and prepress professionals use a private language to describe images and their formats. Let’s open the curtain a bit to give you a peak into the secret language of image file formats. Why So Many File Formats? When it comes to bitmapped (scanned) images, we...
In this age of Comic Sans, Times Roman, Arial and other “system” fonts, it’s easy to take type for granted. We’ve all seen documents that use more fonts per square inch than legibility, let alone aesthetics, can handle, resulting in a garish “font-o-rama.” What...
Amid the excitement of getting a brochure printed, it can be easy to forget about the last step: folding. However, correct folding of the paper is an important part of a printed piece. Incorrect folding can result in a piece that doesn’t lie flat or margins that look...
Before you ever board an airplane, the pilot has already preflighted the aircraft by making sure that everything works. They do this every time that they fly because it is much safer, easier and cheaper to find mistakes before they take off. For similar reasons, we...