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Category: Print

Color Your World!

Color Your World!

When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But what about color in the messaging itself? Here are some highly effective and often overlooked ways that color can be used, not just in your...
How to Make Your Print Design Stand Out

How to Make Your Print Design Stand Out

Everyday our inboxes are bombarded with postcards, flyers, statements and magazines we can’t recall ever subscribing to. How can companies ensure that your meaningful mail actually stands out against the flurry of mostly irrelevant content and is taken seriously? A...
Is Direct Mail Still Worth It?

Is Direct Mail Still Worth It?

It would be great to skip the preamble and just say “yes,” but this argument requires a slight explanation considering how many e-communication devotees are out there today. The funny thing about digital-only fanatics is that at one point, direct mail and...