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Category: Personalization

How to Enhance and Evaluate Your Nonprofit’s Communications with Data 6 of 10 Marketers Can’t Personalize Content Because They’re Missing Data

How to Enhance and Evaluate Your Nonprofit’s Communications with Data 6 of 10 Marketers Can’t Personalize Content Because They’re Missing Data

By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We’ve laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure....