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Category: Mail/Postal

Pushing the Envelope

Marketers thoughtfully develop the inside components of a direct mail package. But the best letter, replete with features and benefits and a measurable call to action, is worthless if it’s never read. The envelope is the key tool that determines whether your direct...

Be Different! Send Mail!

Do you want to stand out from the crowd? Do something different? Send mail! To many, this might sound like a strange suggestion. After all, isn’t the average household inundated with mail? Isn’t all this unwanted mail why services like Catalog Choice (which allows...

Simplified Addressing Expanded To Business Customers

In a surprising move, the USPS announced the expansion of Simplified Addressing to business customers whereas it was only allowed for governmental agencies before. Simplified addressing is simply the ability to print a mailpiece with “Postal Customer” (or...

USPS Announces New Price Increases

In an effort to continue to close their budget gap, the United States Postal Service has announced price increases that will go into affect on April 17. Although it has been nearly two years since the last postal rate increase, the first class rate of 44 cents will...