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Category: Mail/Postal

Is Direct Mail Still Worth It?

Is Direct Mail Still Worth It?

It would be great to skip the preamble and just say “yes,” but this argument requires a slight explanation considering how many e-communication devotees are out there today. The funny thing about digital-only fanatics is that at one point, direct...

2015 USPS Postage Hike

In case you haven’t heard, USPS postage increases will go into effect Sunday, May 31, 2015. For your convenience, we extracted a few rate changes that will affect our clients and others in our network. Please note that rates vary based on mail type. To discuss an...

Direct Mail Is More Effective Than You Think

We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a recent study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...

Don’t Waste Money, Market Smarter

When we think about “marketing smarter,” we often think about spending more money. But what if you could market smarter and save money at the same time? Especially when it comes to direct mail, there are many cost-saving measures that can save you money and boost your...

About Spot Colors

  As per the image to the right, “color” in these studies often refers to full color printing or process color printing. However, even using spot color printing can have the same beneficial effects on direct mail response. In process color printing, we overprint...