3 Ways Nonprofits Can Use Facebook to Their Advantage Philanthropy on Facebook is Growing, Don’t Let Your Organization Come Up Short

by Mike Montalto | Jan 31, 2019 | Integrated Marketing, Nonprofit Technology, Social Media

Social media marketing has been a focal point of commercial and nonprofit organizations alike for the past few years. However, the leading platforms are constantly adjusting their own strategies and news feed algorithms. With so much happening on a day-to-day basis at...

Using Social Media to Bolster Your End-of-Year Appeal Last Minute Tips for Reaching a Wider Audience and Inspire Seasonal Giving

by Jade Lien | Dec 20, 2018 | Fundraising, Integrated Marketing, Social Media

“Can’t talk now, it’s appeal season!” Anyone working inside a fundraising organization has heard that from their development staff, or at least some iteration of the exclamation. From September through the end of the year, and sometimes beyond, all hands are on deck...

3 Things All Fundraisers Must Do in 2019 How Your Nonprofit Can Stay Ahead of the Game in the New Year

by Mike Montalto | Dec 13, 2018 | Fundraising, Integrated Marketing, Strategy

We’ve seen the fundraising landscape shift dramatically over the past several years. Many of the “tried and true” efforts nonprofits used in the past are becoming less effective. Fundraising in 2019 should feel a lot different than it did in 2009 or 1999! If your...

5 Strategies Nonprofits Used to Advance Fundraising in 2018 Tactics That Helped Nonprofits Take Their Fundraising to the Next Level This Year

by Mike Montalto | Dec 6, 2018 | Integrated Marketing, Nonprofit Technology, Strategy

2018 has been quite a year for fundraisers. Since we know that nearly 10 percent of annual giving happens during the last three days of the year, it’s way too early to analyze fundraising totals. However, we can take a minute to review the five most impactful...

Giving Tuesday Ideas to Carry Nonprofits into the New Year It’s More than Just a Day of Giving: Why You Can’t Sit This One Out

by Mike Montalto | Oct 25, 2018 | Giving Tuesday, Integrated Marketing, Social Media

Halloween has come and gone and holiday decorations line the shelves at most retail outlets. Black Friday shopping bleeds over and starts on Thanksgiving Day. Those who want to avoid the crowds spend hours browsing Amazon on Cyber Monday. But as fundraisers, we have a...

5 Post-Event Messages to Follow Up After Your Fundraiser Sharing the Excitement of Meeting Your Goal and Related Communications

by Mike Montalto | Oct 18, 2018 | Fundraising, Integrated Marketing, Strategy

Too many organizations stop short of developing an all-encompassing communication strategy for their events. As fundraisers, we often focus on creating a strategy for connecting with attendees beforehand. However, we sometimes fail to think as thoroughly about our...