
Category: Integrated Marketing


Why Capital Campaign Branding is Crucial for Meeting Goals It’s Not About Funding One Project, It’s Taking Steps to Fulfill Your Mission
You’ve wrapped up a feasibility study, completed a round of stakeholder interviews, and have a green light to get your capital campaign underway. Right about now, excitement levels are through the roof! You probably want to get started on your case statement right...
Take Your Personalization to the Next Level with PURLs Dynamic and Personalized Landing Pages Enhance the Individual’s Giving Experience
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. Over the past few years, fundraisers have embraced multi-channel communications and integrated campaigns. Now, nonprofits are striving to bring a personal touch...
3 Ways Nonprofits Can Use Facebook to Their Advantage Philanthropy on Facebook is Growing, Don’t Let Your Organization Come Up Short
Social media marketing has been a focal point of commercial and nonprofit organizations alike for the past few years. However, the leading platforms are constantly adjusting their own strategies and news feed algorithms. With so much happening on a day-to-day basis at...
Using Social Media to Bolster Your End-of-Year Appeal Last Minute Tips for Reaching a Wider Audience and Inspire Seasonal Giving
“Can’t talk now, it’s appeal season!” Anyone working at a fundraising organization has heard that from their development staff. Or at least some iteration of the exclamation. From September through the end of the year, and sometimes beyond, all hands are on deck to...