Four Fundraising Lessons Nonprofits Learned in 2019 The Main Challenges Nonprofits Faced this Year and How to Overcome Them

by Mike Montalto | Dec 12, 2019 | Integrated Marketing, Nonprofit Technology, Strategy

In 2019 nonprofits have been forced to get creative and re-evaluate their fundraising strategy. The fundraising landscape is changing at a shocking pace. Individual giving, donor retention, and donor acquisition rates continue to trend downwards. These developments...

Why Capital Campaign Branding is Crucial for Meeting Goals It’s Not About Funding One Project, It’s Taking Steps to Fulfill Your Mission

by Jade Lien | Mar 28, 2019 | Fundraising, Integrated Marketing, Strategy

You’ve wrapped up a feasibility study, completed a round of stakeholder interviews, and have a green light to get your capital campaign underway. Right about now, excitement levels are through the roof! You probably want to get started on your case statement right...

Take Your Personalization to the Next Level with PURLs Dynamic and Personalized Landing Pages Enhance the Individual’s Giving Experience

by Jade Lien | Feb 28, 2019 | Fundraising, Integrated Marketing, Personalization

Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. Over the past few years, fundraisers have embraced multi-channel communications and integrated campaigns. Now, nonprofits are striving to bring a personal touch...

3 Ways Nonprofits Can Use Facebook to Their Advantage Philanthropy on Facebook is Growing, Don’t Let Your Organization Come Up Short

by Mike Montalto | Jan 31, 2019 | Integrated Marketing, Nonprofit Technology, Social Media

Social media marketing has been a focal point of commercial and nonprofit organizations alike for the past few years. However, the leading platforms are constantly adjusting their own strategies and news feed algorithms. With so much happening on a day-to-day basis at...

Using Social Media to Bolster Your End-of-Year Appeal Last Minute Tips for Reaching a Wider Audience and Inspire Seasonal Giving

by Jade Lien | Dec 20, 2018 | Fundraising, Integrated Marketing, Social Media

“Can’t talk now, it’s appeal season!” Anyone working at a fundraising organization has heard that from their development staff. Or at least some iteration of the exclamation. From September through the end of the year, and sometimes beyond, all hands are on deck to...

3 Things All Fundraisers Must Do in 2019 How Your Nonprofit Can Stay Ahead of the Game in the New Year

by Mike Montalto | Dec 13, 2018 | Fundraising, Integrated Marketing, Strategy

We’ve seen the fundraising landscape shift dramatically over the past several years. Many of the “tried and true” efforts nonprofits used in the past are becoming less effective. Fundraising in 2019 should feel a lot different than it did in 2009 or 1999! If your...