Why Direct Mail Fundraising is Essential in the Digital Age

by Mike Montalto | Feb 13, 2020 | Appeals, Integrated Marketing, Strategy

Is direct mail fundraising dead? Of course not! Yes, digital strategies often dominate the conversation when fundraisers talk about the latest approaches to nonprofit communications. And this isn’t surprising, considering the huge role emails, text messages, and...

Four Fundraising Lessons Nonprofits Learned in 2019

by Mike Montalto | Dec 12, 2019 | Integrated Marketing, Nonprofit Technology, Strategy

In 2019 nonprofits have been forced to get creative and re-evaluate their fundraising strategy. The fundraising landscape is changing at a shocking pace. Individual giving, donor retention, and donor acquisition rates continue to trend downwards. These developments...

Why Capital Campaign Branding is Crucial for Meeting Goals

by Jade Lien | Mar 28, 2019 | Fundraising, Integrated Marketing, Strategy

You’ve wrapped up a feasibility study, completed a round of stakeholder interviews, and have a green light to get your capital campaign underway. Right about now, excitement levels are through the roof! You probably want to get started on your case statement right...

Take Your Personalization to the Next Level with PURLs

by Mike Montalto | Feb 28, 2019 | Fundraising, Integrated Marketing, Personalization

Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. Over the past few years, fundraisers have embraced multi-channel communications and integrated campaigns. Now, nonprofits are striving to bring a personal touch...

3 Ways Nonprofits Can Use Facebook to Their Advantage

by Mike Montalto | Jan 31, 2019 | Integrated Marketing, Nonprofit Technology, Social Media

Social media marketing has been a focal point of commercial and nonprofit organizations alike for the past few years. However, the leading platforms are constantly adjusting their own strategies and news feed algorithms. With so much happening on a day-to-day basis at...

Using Social Media to Bolster Your End-of-Year Appeal

by Mike Montalto | Dec 20, 2018 | Fundraising, Integrated Marketing, Social Media

“Can’t talk now, it’s appeal season!” Anyone working at a fundraising organization has heard that from their development staff. Or at least some iteration of the exclamation. From September through the end of the year, and sometimes beyond, all hands are on deck to...