AMP’D ARCHIVES

Green Printing

One-to-One Printing is Green!

Did you know that one-to-one (1:1) printing is another way to “green” your print marketing? By using one-to-one printing in combination with targeting and database cleansing, you reduce the volume of pages printed and, consequently, your impact on the environment....

Effective Green Initiatives

Ask 10 different people what constitutes “green printing" and you’ll likely get 10 different answers. These will range from “using recycled paper” to “looking for Forest Stewardship Council (FSC) or Sustainable Green Printing (SGP) certification for printers and...

Think Personalization, Think Green

When you think about personalization, do you think about lower cost per lead, higher per order values and increased ROI? You should. But you should also get excited about how 1:1 printing helps you go green. Let’s look at three examples of how 1:1 printing can...