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Category: Fundraising

$5 to a Fortune: Gaining and Retaining Millennial Donors Younger Donors are Taking a Different Approach to Charitable Giving, Here’s What You Need to Know

$5 to a Fortune: Gaining and Retaining Millennial Donors Younger Donors are Taking a Different Approach to Charitable Giving, Here’s What You Need to Know

Those dang millennials! That generation of industry-killing, entitled, young adults that major in underwater basket weaving. Those lazy, fully grown children couldn’t possibly be the next big thing in fundraising! Do nonprofits really need a strategy for acquiring and...