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Category: Data and Analytics

How to Enhance and Evaluate Your Nonprofit’s Communications with Data 6 of 10 Marketers Can’t Personalize Content Because They’re Missing Data

How to Enhance and Evaluate Your Nonprofit’s Communications with Data 6 of 10 Marketers Can’t Personalize Content Because They’re Missing Data

By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We’ve laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure....
Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors Following Best Practices and GDPR Guidelines Will Keep Donor Information Safe

Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors Following Best Practices and GDPR Guidelines Will Keep Donor Information Safe

Anytime an innovative technology rises to prominence, there’s a feeling out process while positive aspects are weighed against the negative. Given that online data collection is still relatively new, you could consider data security in this exploratory stage. As...