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Category: Data and Analytics

How to Enhance and Evaluate Your Nonprofit’s Communications with Data 6 of 10 Marketers Can’t Personalize Content Because They’re Missing Data

How to Enhance and Evaluate Your Nonprofit’s Communications with Data 6 of 10 Marketers Can’t Personalize Content Because They’re Missing Data

By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We’ve laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure....
Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors Following Best Practices and GDPR Guidelines Will Keep Donor Information Safe

Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors Following Best Practices and GDPR Guidelines Will Keep Donor Information Safe

Now that we’ve covered how to get the most out of a data driven approach and reviewed some effective lead generation strategies, it’s time to tackle your nonprofit’s data security plan. Remember when I said you have more data than you think? Well, with big data comes...