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Author: jpark

Dale Park inducted into Industry’s Society of Honor

As an established veteran of the graphics communications industry for over 32 years, Dale E. Park, President of Action Graphics, was recently recognized and inducted into the Walter E. Soderstrom Society, an honor reserved only for those who have significantly...

Write Email Subject Lines That Get Opened

People today are inundated with information more than ever before and we don’t have time to soak it all in.  Each of your customers and prospects get a substantial amount of emails every day, and a lot of them are never opened.  The chances of your email being...

Loyalty Programs Can Really Pay Off!

Does your company have a loyalty program? A way to keep customers engaged with your business and encourage repeat business over time? If not, it might be time to get started. Case Study: Hotel Resort Take the example of this New Jersey-based hotel and resort that used...

Re-Defining Development

Many development departments in  non-profits are understaffed, overworked, and many times not as effective as they can be due to the hard results sought after by the Executive Directors and Board of Trustees.  In fact, too often development has become synonymous with...

Understanding Successful Email Marketing

The days of mass email marketing, better known as spamming, are over.  Internet service providers closely monitor email marketing activity and stand ready to cut off access to businesses that do not follow the rules.  While that may present a problem for some, it...